At Avery Breewing Company, 13 brewers will take a paid week off work to bike from Boulder to Durango in Colorado -- as part of their job.
"It's not every day," Avery's C.V. Howe writes in the Monthly Mash newsletter, "that your boss asks you to ride across Colorado, stop at brewpubs, drink some beer with your bros and raise money for charities along the way."
The purpose of this 5-day, 426-mile journey is to "encourage the fledgling spirit of collaboration and camaraderie that has taken hold in the craft beer industry." The Tour of Colorado, kicks off on July 19 with a party raising money for Community Cycles (a local bike charity) at the Avery Tap Room. The next day, riders depart Boulder, bike over 9 mountain passes, and will stop at brew pubs and hold parties for charities in their wake.
Ultimately it will conclude with the tapping of Wheelsucker Wheat Ale at the Ska Brewing Company on Sunday, July 25. For that beer, Avery and Ska teamed up for a collaboration brew that commemorates the inaugural Tour of Colorado and celebrates "the fraternity of Colorado craft brewers."
Leave a comment